There are many SEO strategies and methods used to rank a website. They range from blackhat methods to white hat methods. With the myriad of strategies found online, it can get pretty confusing. And often times, the information are contradicting each other. In this short article, I hope to share with you what I have found to be the best practice and methods that worked out for me and rank websites.
On Page SEO
On page SEO are factors that are on the website itself. THe following are what you need to look out for when optimising your website for SEO. If possible, setup your website in such a way so that your url contains your keyword or some variation of it. EMDs(exact match domains) and Semi EMDs still work today. Next you want to ensure that all your titles and headings contain your keyword or a variation of it. Afterwhich, ensure that your content contains your keywords and variations of it. Keep your keyword density to less than 5%. Have outbound links to authority websites. This would allow Google to have more trust in your website. Interlinking between your webpages within your website is also a good way to boost your SEO. The structure of your website is another factor that would contribute towards SEO. The more organised your website is, the better for both Google and your visitor. Having pictures and video on your website would boost the retention rate of your website and hence reduce the bounce rate. Your website loadtime is another determining factor for SEO. Needless to say, given all things equal the faster your website load time, the better the ranking. Check out http://seosingapore.lighths.com/ for more information on on page SEO.
Off Page SEO
A website is deemed as authoritative by Google based on the quantity and quality of backlinks. It is best to find backlinks that come from authoritative sites. If you are able to guest write a post or article for high authority blogs or websites, the link back from them would be beneficial towards your SEO efforts. And of course if you have more of these links, the better. However be careful about having a large quantity of poor quality backlinks going to your website. Google would see this and penalise your website. Avoid automatic linking tools as these would do harm to your website. Watch this video by Singapore seo company for a visual explanation on On page and off page seo.
Great Engaging Content
Last but not least, without great content, putting in so much effort to do SEO just to rank for the sake of ranking would be a waste. The power of SEO is to bring your website to page 1 of Google. However if you take the effort to get your website to page 1 and visitors click through and see that your content is rubbish, they would leave the website right away. This is what you want to prevent from happening. You don’t want the visitor to find your website, look at it and leave within a short time as this would affect bounce rate, which Google is looking at. So bottom line, have great content that visitors can read and would want to stay on your website and come back for more.
Having a good SEO to rank your website is half the story. The other half of the story must be completed by great content and easy to navigate website interface. If you are a business in Singapore, using these SEO strategies would definitely boost your business and help you stand out and position yourself from the noise and clutter of competition. Find a great SEO singapore company to help you boost your website rankings. If you have not checked out this seo video in Singapore, do so to learn more about seo.